Rust-Oleum® Specialty Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere.

Rust-Oleum® Specialty Magnetic Primer can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more. Now the Specialty Magnetic primer is 3x stronger!

Rust-Oleum® Specialty Magnetic Primer is a dark gray basecoat designed to transform a simple surface to one that attracts magnets. Magnetic Primer can be applied to wood, metal, masonry, drywall, plaster, and can be top coated with any latex paint. Strong magnets with minimal weight adhere best when coated properly. It is safe to use near electronics.


Apply Rust-Oleum® Specialty Magnetic Primer when temperature is between 50-90°F (10-32°C) and humidity is below 85% to ensure proper drying. Before beginning the project, tape around the area you wish to paint. Wear gloves to prevent skin contact. Mix thoroughly to ensure any settled pigment is re-dispersed. Thinning is not required. Stir thoroughly regularly during application. Use a foam roller designed to give a smooth finish. Apply the primer with an up and down motion and work the area to give the smoothest finish. A smooth uniform surface will provide for stronger magnetic attraction.  Apply entire quart to 16 square foot area.

Dry Time

Based on 70ºF (21ºC) and 50% relative humidity. Allow more time at cooler temperatures. Dries to the touch in 30 minutes, and will dry to handle in 1 hour. It can be recoated with itself in 30 minutes. Apply any latex topcoat after 4 hours. Three coats are recommended. Application of more than two heavy coats of topcoat will reduce the effectiveness of magnets. Wait 48 hours to ensure the surface is completely dry and ready for use. One quart of Specialty Magnetic Primer will cover 16 square feet with 3 coats.